Athletic Brewing Co. is a California-based, non-alcoholic beer manufacturer. This summer, Athletic wants to invite people to go on hikes and enjoy the wonderful California weather with free beer.
OVERVIEW
Key Message: Refresh your summer adventure with Athletic brew.
Objective: To drive subscriptions to the company’s “The Athletic Club” for the upcoming summer season. The materials aim to drive subscription sign-ups while touting the benefits of non-alcoholic beer.
Tactics: OOH, IG Post, Blog
CHALLENGE
COVID -19 has changed the industry with consumer behavior, work habit, wages and job loss. People tend to stay home and work remotely. Since the covid is recovering slowly, there are more startups and innovations happening around. That means, more businesses are built and more people are seeking for new jobs.
However, there’re so many uncertainties on the job market that make people hard to find credible information and hard to make decisions. Wellfound should utilize its strengths in financial world and help people better understand the current macroeconomic and microeconomic situation. It’s time to rebrand the website, and invite the recruiters to post and match to their ideal candidates.
strategy
To drive subscriptions to the company’s “The Athletic Club” for the upcoming summer season.
The materials aim to drive subscription sign-ups while touting the benefits of non-alcoholic beer.
CAMPAIGN
Inspired by the unique vision of director Wes Anderson’s photography book accidentally, the campaign’s primary visual elements — a set of OOH, travels to every continent to tell the extraordinary and unexpected true stories behind more than two hundred stunning locations.
Check out tactics: OOH, IG post, Word Blog
ooh
MOCK UP DIsplay
IG POSTS
OTHER WORK
Location
Los Angeles, CA
90006
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AVALIABILITY
Mon – Fri: 9am – 6pm