Wellfound, formerly Angelist Talent is transforming to a new domain and launching a series of new features. From the perspective of an in-house strategy planner, the campaign aims to help Wellfound gain awareness of the new website launch.


OVERVIEW

Check out the pitch deck.


CHALLENGE

COVID -19 has changed the industry with consumer behavior, work habit, wages and job loss. People tend to stay home and work remotely. Since the covid is recovering slowly, there are more startups and innovations happening around. That means, more businesses are built and more people are seeking for new jobs. 

However, there’re so many uncertainties on the job market that make people hard to find credible information and hard to make decisions. Wellfound should utilize its strengths in financial world and help people better understand the current macroeconomic and microeconomic situation. It’s time to rebrand the website, and invite the recruiters to post and match to their ideal candidates.


STRATEGY

Increase industry networks, promote company heritage, practice social commitment.

TA: 18 – 30 age year group international job seekers and startup recruiters


CAMPAIGN

Inspired by the unique vision of director Wes Anderson’s photography book accidentally, the campaign’s primary visual elements — a set of OOH, travels to every continent to tell the extraordinary and unexpected true stories behind more than two hundred stunning locations. 

Check out tactics: OOH, IG post, Newsletter, Word Blog


OOH DISPLAY


POSTER & BILLBOARD


IG POST


NEWSLETTER


OTHER WORK


Location

Los Angeles, CA
90006

Email me

aiyizhan@usc.edu

Call me

+1 323-447-5063

AVALIABILITY

Mon – Fri: 9am – 6pm