INTRODUCTION

This project is a strategic communication kit for a potential launch of lululemon’s apparel line for women’s basketball.

lululemon (NASDAQ:LULU) is a technical athletic apparel, footwear, and accessories company for yoga,  running, training, and most other activities, creating transformational products and experiences that  build meaningful connections, unlocking greater possibility and wellbeing for all. Setting the bar in  innovation of fabrics and functional designs, lululemon works with yogis and athletes in local  communities around the world for continuous research and product feedback.